Common Web Design, SEO, and Marketing Questions

Q) Why isn’t my Website showing up in any of the search engines?

A) Most sites are not designed to be “search-engine friendly.” Many Web designers can create beautiful Web sites, however most are uneducated or
uninformed regarding SEO.

Q) What is “SEO” or Search Engine Optimization?

A) Every time you type a key word or search phrase into a search engine like Google or Yahoo, the search engine returns the “best match” Web sites to help you with your search. So SEO basically means designing your site or blog so that Google and other search engines rank it appropriately based on key words. There are “right” and “wrong” ways to design your site to increase your odds of success with search engines.

Q) Why do keyword research?

A) The search engines have become the modern day phone book for most. As a business owner, you need to identify where your online customers are, and how to best attract them. Where are they you ask? Typing in keywords to find information. Queen Bee will help you identify the best possible keywords to target your online audience.

Q) How can I afford to redesign or create a Web site?

A) How can you afford not to in today’s marketplace? Search engines are becoming the popular source of information for consumers. Many companies allocate significant resources towards phone book advertising. However, many potential customers are turning towards the internet to find companies to meet their needs rather than traditional phone books.

Q) My customers are local, why do I need a Web site?

A) Depending upon the source, it is estimated 25-50% of searches are localized. What does this mean? Not only are internet users typing in keywords to find products and services, they are also typing in locations with those keywords. Queen Bee can optimize your site to capture local customers who are searching for your product or service.

Q) Can I track what traffic comes to our Website?

A) Yes. Weekly or monthly, you can receive emails describing the number of visitors to your Website, the source of those visitors (search engine traffic, refering sites, or direct traffic), the average amount of time spent by a visitor on your site, and which pages are viewed the most. These emails are designed to help you analyze the effectiveness of your online marketing campaign.

Q) What search terms are our customers using to find us on the search engines?

A) You can guess which keywords your potential visitors are typing into the search engines and optimize your site for those keywords. But you may only get a few visits a month. To maximize the amount of traffic you receive from the search engines you will need to research various keywords. Our research includes looking at synonyms, mispellings, and alternate keywords to help you effectively optimize your Website.

Q) What are some common SEO-related terms I should be familiar with?

A) SEO has its own set of terminology, just like any industry. It’s important to become familiar with some of the basic terms. We’ve listed a few below to get you started. We also have an extended version posted in our blog.

ALT Attribute: Provides a text description of an image when the image can’t be seen. It also helps describe the image to the search engines and helps people with screen readers access your site easier.

Headers: Normally used as section headlines, or for larger/more important pieces of text on a page.

Indexed: Included in a search engine’s database.

Link: A connection between two Web pages. When clicked, the user is taken from one page to another. Gaining in bound links to a site is an important part of an SEO campaign.

Meta Tags: Information in the Head section of a Web page that is not readily visible to human visitors. Although Meta Tags don’t play a large role in SEO anymore, the Meta Description Tag can still play a part in an overall SEO campaign.

PageRank: Google’s way of measuring the importance of a page, and assigning it a score of 0-10.

SERP: Stands for Search Engine Results Page. It is the page of links that a search engine
returns when a person types in a search term.

Title Tag: Located at the very top of the browser in the (often) blue bar. It is the title of the Web page.