Fugitive Information
Welcome to the initial evolutionary stages of the “Information Age” within our society. Have you ever forgotten where you put something? Your keys, ID, money, or worse? We are currently in an age of human history where information is constantly, instantaneously, and via multiple channels being distributed and controlled. Communication channels such as phone, fax, TV, radio have been the prominent avenues for the last ten years until the advent of the internet which can perform each of these functions.
What does this have to do with me losing my car keys you ask? Fugitive Information is simply put; information that is currently unavailable to you. Examples are:
You no longer have access to the information
You are unable to locate the information
The information has been forgotten
The information is not known
The information resource is currently unavailable
Consider the average consumer in today’s society. What is the most effective way for the general buying public to find information about a company, product, or service?
The Internet
Marketing and sales are the fuel to any profit machine. Information management and lead generation are currently most effectively performed via the following top 3 avenues:
1. Online
2. Phone
3. In-person
I am a strong believer in the “so what” question. So what does this mean for my business? If you are online reading this- then I hope you are closely evaluating and monitoring your company’s online presence. Your actual Web page or Web site (on-page) is the 1st place to start. Then you need to turn your eyes outward (off-page) to see what’s going on.
Effective online marketing can drastically reduce marketing expenses for many businesses. Initial relocation of marketing funds towards this approach can improve the long-term marketing budget. Making the information- resources, availability, contact information- about your company or organization easily and readily accessible is most effectively and efficiently done online in today’s marketplace.
Do you want to help those that would be best served finding you? Do you want to help your consumers avoid “Fugitive Information” regarding your business or organization? Do it online.
