Linkbait For “Boring” Web Sites
When it comes to SEO, natural links are so important. Gaining those links is a lot easier for some Web sites than others. Some industries are just more interesting and link-worthy than other, more “boring,” industries. This doesn’t have to be the case. A little bit of creativity, and link-bait, can go a long way.
About a week ago, I saw this page on Reddit: Vanity Plate Pictures. Most visitors to that page probably thought, “Wow, these are funny pictures!” But my first thought was, “Wow, great linkbait!” After clicking through their blog, I noticed several other posts that I had seen on Digg/Reddit as well. It would have been easy enough for a company like theirs, that sells/rents limos, to put up a brochure-ware site and call it a day. Although I’m not certain, because I don’t know the owner of the site, I’d be willing to bet that their extra creativity has paid off. (They’ve already gained 2 links from me - one here and one on my Tumblelog.)
It’s important to learn from sites like these. Even something boring, like car rentals, can gain a ton of exposure and attract natural links. It doesn’t matter what industry you’re in, there is a way to get attention.
