CMS For SEO Clients
Lately we’ve been working on a Content Management System to offer to our clients who need to make regular changes. Our biggest concern is that our SEO efforts won’t be as effective if part of the Web site is changed. The top areas of concern, ranked in order, are:
1. Title Tag
2. H1/H2 Tags
3. Keyword Density
4. Keyword Meta Description
5. Typos
6. Excessive Images/No ALT Attributes
All of these areas can be easily edited with the CMS we’ve chosen to work with. Of course some of these aren’t as crucial as others, but they are all important in some way. Some of our clients’ sites are ranking well simply because of the on-page factors we’ve implemented. The only way to stop this from being an issue is by educating each client who chooses to use the CMS, before giving them control over the site. It’s easier to avoid the problems than it is to correct them after the fact. In the end it’s the client’s site and their choice as to what to put on the site. We’ll do our best to advise and educate clients, and will also recommend they consult us on any major changes.
