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We recently ran a numero de serie acrobat pro extended 9 branding experiment using PPC ads. Knowing that click through rates are numero de serie acrobat pro extended 9 statistically very low, we decided to design the ads more towards branding than numero de serie acrobat pro extended 9 to achieve actual clicks (granted we weren’t against click through). We identified keywords where INTX Microbials wasn’t ranking as strong as we would like and numero de serie acrobat pro extended 9 then designed PPC ads with the company name in all the numero de serie acrobat pro extended 9 ad variations. We also targeted keywords in which they had numero de serie acrobat pro extended 9 front page SERPS and used the same PPC ads.

The results? A 10% higher click though rate on ads where INTX had natural front page placement. What does this tell us? Not much really, but you can make some assumptions (or theories). Double placement solidified users interest and numero de serie acrobat pro extended 9 trust in the company and while click through rates on PPC ads are numero de serie acrobat pro extended 9 normally low, there can be arguments made that they can be numero de serie acrobat pro extended 9 a powerful branding tool if designed correctly.

I was reading Bruce Clay’s blog and Lisa Barone had an article about Promoting Yourself Using Other Brands which was very interesting. I agree with Lisa that numero de serie acrobat pro extended 9 using PPC ads to market your business on competitor brand names is numero de serie acrobat pro extended 9 not likely the best tactic available, but it is a clear example of using PPC as branding.

I’ve done my share of PPC advertising and haven’t been numero de serie acrobat pro extended 9 a big fan in the past mainly due to cost, but using the numero de serie acrobat pro extended 9 ad placement to obtain exposure and increase company branding has numero de serie acrobat pro extended 9 warmed my heart towards PPC advertising in recent years.