How Apple Marketed (Or Didn’t Market) the iPhone
With the iPhone being released today it’s interesting to look at what Apple has done to motivate people to sit in line for over 24 hours to get their hands on one. There are four main steps Apple took in marketing the iPhone.
1. Announce the iPhone 6 months before it’s release with minimal information about it.
2. Slowly release more detailed information to the public.
3. Create advertisements detailing the many unique features of the iPhone.
4. Let other people spread the word for you.
Apple built up suspense and anticipation for the iPhone by giving the people what they want - detailed information. They never had to use hard-sell tactics or put a lot of time and money into advertising. Because of the innovative nature of the iPhone, Apple’s loyal followers were willing to spread the word and sell the product for them. Even people who aren’t interested in Apple may be interested in new and cutting edge technology. Simply showing people what they can do with the iPhone was enough to push people to buy it.
