Queen Bee Marketing’s Blog About Marketing, SEO, and Design.

Robert Fulghum’s famous advice can even be applied to SEO:

• Share everything.
• Share your wisdom, share links, share stories, and the list could go on. The truly successful SEOs aren’t afraid to share what they have. You get back what you put in. If you link out to someone, there’s a good chance they’ll link back to you. If you share your knowledge, you’ll be thought of as an authority.
• Play fair.
• Being unethical or spammy will only hurt you in the long run. Building trust with people is a far better strategy. Sure your spammy techniques like keyword stuffing or doorway pages may help in the short term, but eventually it will catch up to you. Playing fair and doing things the right way can only help you.
• Don’t hit people.
• Unless you want to be hit back, try to be respectful of your colleagues.
• Put things back where you found them. - and -
• Don’t take things that aren’t yours.
• Stealing content, design ideas, concepts, etc. will get you no where. At best, you’ll be caught and people will lose respect for you, at worst you could even be sued. Give credit if you use someone else’s content.
• Clean up your own mess.
• If you make a mistake, fix it. - and -
• Say you’re sorry when you hurt somebody.
• Debating someone else’s ideas isn’t a bad thing, but going out of your way to bash someone will only hurt you in the end. Say you’re sorry and take responsibility for your words or actions. Internet does not equal anonymous.
• Wash your hands before you eat.
• Don’t dive into a project unprepared. Do your research on competition, keywords, etc. Eating the meal (or designing/promoting a Web site) may be the fun part, but you need to be prepared first.
• Flush.
• Out with the old, in with the new. SEO, Web design, internet marketing strategies, etc, are constantly changing. What worked a year ago, may not work so well now.
• Warm cookies and cold milk are good for you. - and -
• Take a nap every afternoon.
• Don’t forget to take some time out to relax. Your e-mails, blog comments, and RSS feeds will all still be there when you come back. Pushing yourself to exhaustion will make your work suffer.
• Live a balanced life - learn some and think some and draw and paint and sing and dance and play and work every day some.
• Inspiration comes from all around you. Getting involved in something you enjoy, or even just taking a walk, could inspire your next great concept.
• When you go out in the world, watch out for traffic, hold hands and stick together.
• It’s a hard enough world for SEOs. So many people have negative thoughts about SEO, so it’s important we stick together.
• Be aware of wonder. Remember the little seed in the Styrofoam cup: the roots go down and the plant goes up and nobody really knows how or why, but we are all like that.
• Remembering the roots of basic SEO - on-page factors like title tags, alt tags, keyword rich content, and off-page factors like link building strategies and marketing - will give your site a foundation to grow into something big.
• Goldfish and hamsters and white mice and even the little seed in the Styrofoam cup - they all die. So do we.
• Nothing lasts forever, not even the most popular Web site out there will be around forever. Think about the popular sites from 3, 4, or 5 years ago, are they still popular today? Some are, but how long will they last? New trends will always replace the old.
• And then remember the Dick-and-Jane books and the first word you learned - the biggest word of all - LOOK.
• If you stop learning about SEO you’re doomed. Things change in this industry on a daily basis. Keeping up with the latest knowledge is a large part of an SEO’s job description.