Is Your Site “Upside Down” or “Right-side Up?”
Almost 100% of all the companies we talk with about s.e.o. have “upside down” sites. What I mean is that the site was designed completey upside down from an optimization point of view. (Or you could say backwards.) This normally leads to companies spending a substantial amount of moola with nothing to show for it except a nice-looking site.
Once the company realizes they’re getting zero traffic, leads, or conversions, they usually decide to a) scrap the site and forget about the web, or b) call an s.e.o. firm to attempt a fix. Unfortunately, many times the “fix” may mean redesigning the entire site, especially if it’s programmed in flash or with javascript links.
Well, we’re trying to help companies design their sites “right-side up,” meaning that the optimization is taken into account prior to any design work is started. We suggest performing research or “due diligence” to find out the best choice of key words, what the competitor’s sites look like in terms of s.e.o., and to create a proper internal and external link campaign.
Without this effort, the companies are back to designing their sites upside-down. Which again, means zero traffic, leads and conversion.
As John Wooden says, “Failing to plan is planning to fail.”
Chris
