5 Good Reasons to Add Interaction to Your Site
Most people would agree that having some kind of interaction on your Web site is a good idea. It’s obviously becoming more and more popular based on the success of sites like Digg, MySpace, Reddit, etc. People like talking to other people, so why wouldn’t you let them? Adding a blog, forum, chat room, or some other interactive medium or combination of these can only help your site. Here are 5 good reasons why:
1. Repeat visitors.
If you want people to come back to your site you’ll need to have new and interesting content added on a regular basis. Adding content yourself is a good start, but allowing people to voice their opinion on the content is also important.
2. Community building.
Most people like to be around other like-minded people. Keeping the conversation interesting, on topic, and encouraging participation will help to build a community of visitors to your site.
3. Link bait.
The best links are natural links. If you have great content and your community of visitors respects your content you should be able to build links easily.
4. Lead generation.
This one is especially important for sites where the goal is to find new clients or customers. More people will want to buy what you’re selling if they trust you.
5. Authority.
All of the above will add to your authority in your industry. By having a community of visitors who are willing to link to you, buy what you’re selling, and/or tell other people about you will give you far more credibility than your competitors.
It may be more work starting an interactive Web site, but it will save time and energy in the long run. Gaining a customer for life because they trust you and your site is better than constantly marketing to new customers.
