The First Generation really gets The Big Picture in Business!!
Author: J. Chad Wolfe
Research says the first generation starts the business, the second generation builds the business and the third generation kills the business…As a first generation business owner all I know is the first generation feels the pain, and all they normally get is THE BIG PICTURE!!!
You are probably wondering what I am referring to when I say THE BIG PICTURE….You may think I am referring to the first generation understanding the macroeconomic trends that drove them into entrepreneurship or maybe I am referring to the unparrelled work ethic required to start a business from scratch. Although all of this is true those are not what I am referring to when I write the first generation really gets THE BIG PICTURE in business.
When I write THE BIG PICTURE I am referring to it in the most literal sence. If you walk into the plush conference room of a very successful multigenerational business you will inevitably notice that they all have a few things in common. The mahogany walls, the expensive antique office furniture, the newest inventions in office technology and a BIG PICTURE of Grandpa, in a borrowed suit, elaborately framed in the conference room!!
Although Grandpa had the vision to identify an opportunity in the market and the tenacity to build a business from the ground up, there are simply not enough hours in the day, days in the week or years in his life to truly reap the financial benefits of his hard work.
This is where a quality marketing approach comes in. At Queen Bee Marketing we understand the importance of a quality long term marketing strategy. As a small business owner myself, I also understand the reality of how a small to medium sized business owner is forced to wear multiple hats, and a lot of times the Marketing hat is at the back of the closet. Although most business that experience rapid growth have a strong foundation rooted in basic quality marketing. At Queen Bee marketing we believe we are different because we understand the needs of all sizes of business to have an effective marketing plan.
