Queen Bee Marketing’s Blog About Marketing, SEO, and Design.

I met with a great business owner yesterday; she was so excited to talk with us about internet marketing.  It’s always nice to meet positive, enthusiastic people.  Anyway, this business owner is really focusing on improving her web presence, experimenting with Adwords, and designing a marketing strategy. 

I’m writing this as  an example of how close you can be and just miss the “gold.”  Her Adword campaign has a really good click through rate (ctr,) and she is driving people to her site at a reasonable cost per click.  The ONLY thing she needs to do now is focus on providing her visitors with a really non-threatening way to “reveal” themselves as a possible lead.  It’s amazing how many websites create barriers (unintentionally) to contacting their company.  Usually, most sites have a “contact us” button somewhere, and often this leads to an email that may not even work correctly. 

We learned years ago to always provide a contact form on the front page of our sites.  (above fold if possible).   Provide an incentive for people to fill out the form such as “subscribe to our FREE newsletter,” or “Sign-up today and receive an instant 5% discount off your first purchase.”  We’ve also found that stating you won’t “share or sell any information” usually helps increase conversion.

 Anyway, it can become overwhelming how many variables exist to having a successful web site, but I guess I think it’s exciting that you can be SO close and make only one or two additional changes to start experiencing great success!

till next time…

Chris