Hindsight is Google-Google
I can see it now, way after the fact.
Who would have thought: simply design a search engine that returns results based on how everyone else views or “votes” on your site? Democratic voting on which sites mean the most relevant information. Blue is blue today, but blue may mean “light-blue, dark-blue, or any combination” tomorrow (based on what we, the population interested in blue, decide!)
Just like a report, newspaper article, or any other informative article. It’s what we decide it is. Kinda scary, especially when you look at all the “history revisionists” out there, i.e., the recent debate about whether the Holocaust took place, or not. wow.
Point being, the search engines (I’m referring primarily to Google) wish to return your search based on what you’re looking for. If you’re looking for the “joke of the day,” I bet you find a ton of joke websites. If you’re looking for “soy candles,” chances are you’ll find sites containing info about soy candles as well as sites that offer soy candles for sale. The algorithms keep getting more and more advanced. But it REALLY does make sense, and it’s based on the way we’ve looked for and found information and resources for hundreds of years. Everything from finding a business in the Yellow Pages to finding the proper spelling of a word (I use Google as my spell-checker now.- My spelling skills decrease as I grow older! Wow.)
So if we try to “guess” what Google is up to, or any other search engine for that matter, I think I have a clue: look at the habits of humans over the past thousand years and you’ll probably have a good guess as to how Google is trying to improve it’s engine: Great results, ethical results, fast and easy.
What else could they be doing?
Till next time,
Chris
