Queen Bee Marketing’s Blog About Marketing, SEO, and Design.

The human mind is complex.  I’ve heard we only use 10% of our brain.  What goes on with the other 90%?  Maybe that’s where the urges come from to eat Nachos, start businesses, and watch The Man Show.  oh well…

Anyway, anyone who owns a site that’s supposed to attract leads or convert sales quickly learns the challenges of conversion.  For example, we made several changes to our site www.zionsvillecandlecompany.com in January.  We were converting 5% in November and December, and then dropped to a .5% after the changes.  Some of my associates pointed out the “seasonality” of candles, and that we should expect it to be slow in January.  I wasn’t satisfied with this, so after researching further, we decided to move the three variables in our control back to the way they were in December.  Guess what?  Our conversion quickly jumped to 2.5%.  Sure, not quite 5%, but at least I’ve isolated part of the drop to the actual seasonality. 

This caused me to start researching multi-variable software.  We only changed three things on our site in January, but combined with the seasonality variable, this still created (2^4) or 16 combinations of variables (if I remember my college finite course.) 

So if you’re short on patience (as I am,) start looking for multi-variable software OR, only change one variable at a time!

 See ya on the Dark Side…

Chris