How Much Internet Revenue are Indianapolis Businesses Losing?
We’re starting to get our pay per click data back this week from our first Indy-based seo/web design campaigns. Some VERY interesting data. First, the cost per click was over $2.25 for an above-fold placement. Second, there was only a combined total of less than 100 searches over the past week for some fairly (normally) competitive keywords.
So I guess I’m quickly formulating a few theories. 1) the seo/web design companies that are savvy about ppc’s are willing to spend decent dollars on ppc leads, and 2) there’s virtually NO traffic from companies wishing to use the net to help with their web/trafffic issues.
Now I’ll dive further. I’m willing to bet that a) there’s a huge education issue with companies not even knowing what they’re losing by not becoming internet savvy, and b) these companies are going to lose a ton of revenue trying to “catch-up” over the next five years.
Many of our clients and associates are feeling the pinch of losing business to companies with strong web presence. It’s weird, but these clients look like deer in the headlights when it comes to jumping in and making the web a revenue source.
So now we’re trying to design a marketing campaign to 1) reach our “ideal customers,” and 2) educate these potential customers as to why it is in their best interest to invest in a web presence.
I’m going to keep working the ppc and organic side for now, and I’ll report back if I uncover any decent impression terms!
