The Difference Between a Good Keyword and a Great Keyword

Choosing keywords wisely is the first and most important part of any SEO campaign. It can mean the difference between 100 visitors to your site and 1,000. Business owners know their products and services inside and out and can forget what it’s like for an average consumer trying to find their service. An example we like to use is of a gentleman who owned a manufactured housing business. He didn’t like the phrase “mobile home.” But guess what the common person searching for his services called it? A little bit of research shows that there are an average of 36 times more searches on Google daily for “mobile home” versus “manufactured home.”

This happens more often than not. Business owners become too close their products and technical terms. It’s always a good idea to ask around and brainstorm with people who aren’t so familiar with your business. Ask them what words they would type into Google to find your company. Then do some research, or let us do it for you, to see which of those words are being searched for the most. You don’t want to miss out on valuable traffic from the most popular keywords.

This entry was posted on Monday, September 14th, 2009 at 8:31 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.